Choosing a name for your new business or company

Choosing the name for your company will be one of the the most important business decision that you will ever make.  This is because your company name is your first impression and it needs to evoke a positive response from the people that you wish to do business with. Therefore,  it must be appropriate and connected to the products or services you are providing.

Firstly, it should be a name that conjures association with the business.  This is important so your potential customers can respond to your product and service offering immediately. For example, if you are providing IT services, you can choose a name like “XYZ IT Solutions & Services”.

The company name should also not be too long, confusing or difficult to spell.  Rather than bringing in business, you will end up annoying the very people that you wish to attract.

It is a legal requirement to include the word “LLP” or “Pte Ltd” after your company name. For sole-proprietorship, words like “Trading” or “Enterprise” would suffice. For some, a company name that take into account auspicious fengshui elements is also a must.

So an appropriate business name will help you to get off to a good start in the long and exciting entrepreneurial journey!



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